MIHAS 2025

MIHAS 2025: “Pinnacle of Halal Excellence”

What is MIHAS?

MIHAS—Malaysia International Halal Showcase—is an annual four‑day trade fair, established in 2004 by Shapers Malaysia.

Since 2008, it has been organized by MATRADE under the Ministry of Investment, Trade and Industry (MITI)(Mihas, Wikipedia).

Over the years, MIHAS has evolved from a modest event to the world’s largest and most specialized halal trade exhibition.

MIHAS 2025 at a Glance

• Dates & Venue
  Scheduled from 17 to 20 September 2025, MIHAS 2025 will be held at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur.
• Edition & Theme
  Marking its 21st edition, the event carries the theme “Pinnacle of Halal Excellence”, reflecting Malaysia’s push for innovation, sustainability, and digital transformation in the halal economy.

Scale & Participation

• Booths & Countries
  MIHAS 2025 is projecting over 2,300 booths from 45 countries, surpassing the 2,028 booths of 2024.
• Trade Visitors
  Attendance is expected to exceed 45,000 trade visitors, building on past records such as 43,000 visitors reported by Guinness World Records in 2023(Matrade).
• Sales Targets
  Organizers aim to top RM4.5 billion in trade value, an increase over the RM4.3 billion achieved in 2024.

Industry Coverage: 14 Clusters

MIHAS spans the full scope of the halal economy through 14 industry clusters, including:

1. Food & Beverages
2. Halal Ingredients
3. Food Technology & Packaging
4. Pharmaceuticals & Medicals
5. Islamic Finance & Fintech
6. Modest Fashion & Lifestyle
7. Media & Recreation
8. E-Commerce
9. Cosmetics & Personal Care
10. Muslim‑Friendly Hospitality & Tourism
11. Education
12. Retail & Franchise
13. Services & Enablers
14. Islamic Arts & Crafts

This breadth underscores MIHAS’s role as a holistic platform for the halal ecosystem—beyond just food, touching on lifestyle, finance, healthcare, and technology.

Highlights & Programmes

MIHAS 2025 offers far more than standard booth exhibitions:

• Knowledge Hub & Pocket Talk
  Thought leadership through seminars and panels (Knowledge Hub) and shorter, focused presentations (Pocket Talk) will address trends like digital transformation, sustainability, halal certification, and innovative branding.
• International Sourcing Programme (INSP)
  MATRADE’s INSP connects Malaysian exporters with international buyers via both virtual (April–November) and physical (September 17) sessions using the MADANI Digital Trade (MDT) platform for AI-driven business matching.
• Hybrid Format & Digital Integration
  MIHAS 2025 enhances accessibility and efficiency with a hybrid format—combining physical attendance at MITEC with virtual engagement tools like the MDT platform, multimedia microsites, and live chat for better matchmaking and broader participation.
• Networking & Official Programmes
  Expect curated business-to-business meetings, hosted buyer sessions, regional pavilions (especially ASEAN and GCC), and formal ceremonies—all designed to foster both regional integration and global collaboration.

Strategic Importance & Context

• Malaysia as Global & ASEAN Halal Leader
  MIHAS underscores Malaysia’s leadership in the global halal market, where the halal economy is projected to reach US$7.7 trillion by 2030 and RM231 billion in GDP impact by 2030.
• ASEAN Chairmanship & Halal Diplomacy
  Holding the ASEAN chair in 2025 adds strategic weight—MIHAS becomes a tool in strengthening regional cooperation, harmonizing stan.
• Ethical & Sustainable Trends
  With growing global demand for ethical, clean, sustainable products (organic, vegan), MIHAS aligns with consumer trends and Malaysia’s Halal Industry Master Plan.
• Digital Transformation in Trade
  The integration of MADANI Digital Trade (MDT) reflects a broader drive to modernize trade through AI, opening up opportunities especially for SMEs and cross-border sourcing.

Why It Matters

• For businesses (exhibitors, buyers, service providers): Access to global buyers, partnerships, and insights in one of the fastest-growing markets.
• For Malaysia: Reinforcement of its role as a trusted global halal hub and the use of MIHAS as a platform for economic diplomacy.
• For consumers and stakeholders: Assurance of innovation, quality, and ethical standards in halal products and services worldwide.

Conclusion

MIHAS 2025 promises to be the most ambitious, digitally integrated, and globally inclusive edition yet—anchored by robust government support, technology-driven trade facilitation, and an expansive, multi-sector showcase. With its hybrid model, UN-matching platform, and ASEAN leadership backdrop, MIHAS 2025 stands as a pivotal event shaping the future of the global halal economy.

Sources

• Halal Times
• BusinessToday