Halal Competency Training at Richiamo Coffee HQ, Rawang
Elevating Halal Integrity through Industry-Driven Competency Building
Introduction
On 11 March, the UNITI Halal Centre (UHAC) had the honor of conducting a Halal Competency Training session at Richiamo Coffee Headquarters in Rawang.
This session was part of our continued commitment to build industry-relevant Halal expertise, tailored to the operational needs and strategic direction of leading F&B brands in Malaysia.
Our certified trainer, Elyas Harun, conducted the session with Richiamo Coffee’s management and staff, resulting in a deeply engaging and meaningful experience.
His public reflection on Facebook highlighted key moments from the session—including corporate participation, Halal infrastructure, and local product excellence—which we’re excited to feature in this portfolio write-up.
About Richiamo Coffee
Richiamo Coffee is a fast-growing Malaysian café chain, founded with a clear mission: to offer affordable, high-quality coffee experiences with a distinctly local identity.
With dozens of outlets across universities, townships, and public spaces, Richiamo is known for:
- ☕ Halal-certified beverages and food offerings
- 🍽️ Fusion of local and global café culture
- 💼 A Muslim-friendly brand image
- 🏢 An HQ in Rawang featuring a Halal-certified production plant and heritage-inspired café
The name “Richiamo” (pronounced Ri-ki-a-mo) is derived from the Italian word for “recall” or “memory”—aptly reflecting their goal to create lasting impressions on every guest who walks through their doors.
Objective of the Training
Unlike general Halal awareness workshops, Halal Competency Training is designed to:
- ✅ Equip employees with practical Halal knowledge tailored to their roles
- ✅ Strengthen understanding of Halal Critical Control Points (HCCP)
- ✅ Improve documentation, traceability, and Halal assurance processes
- ✅ Foster a compliance-first culture across departments
- ✅ Prepare teams for future audits or certification renewals
For a growing brand like Richiamo Coffee, where product innovation and scalability are ongoing priorities, this kind of deep-dive training is essential.
Key Highlights from the Training Session
🏢 First Glimpse Inside Richiamo HQ, Rawang
This session marked the first visit to Richiamo HQ for our trainer, Elyas Harun.
Though he had passed the building often from the PLUS highway, he was pleasantly surprised to find a modern, stylish office, a Halal-certified factory, and a dedicated café showcasing Richiamo’s history and branding milestones.
“Office pun sangat cantik. Ada kilang (dah certified halal), ada cafe dan sejarah Richiamo (sebutan ri-ki-a-mo) di dinding.”
— Elyas Harun
👨💼 Top Management Walks the Talk
One of the most inspiring aspects of the training was the hands-on involvement of Richiamo’s top leaders, including Group Managing Director Dato’ Zamry, Datin, and the senior management team. Their decision to attend the full session despite busy schedules demonstrated a strong top-down commitment to Halal integrity.
“Saya amat terharu kerana Group Managing Director, Dato’ Zamry, Datin dan top management berada bersama saya sejak pagi bermula kursus sehingga tamat…”
— Elyas Harun
This level of executive presence sent a powerful message to staff—Halal is not just an SOP, but a strategic value and cultural anchor at Richiamo.
🧠 High-Level Engagement and Participation
Throughout the session, participants actively posed questions, shared their own experiences, and engaged in case discussions that helped contextualize Halal standards to real-life operations.
The interactive format ensured that key lessons weren’t just delivered—they were absorbed.
“Banyak soalan diajukan oleh semua peserta, terima kasih banyak.”
To keep the energy high and acknowledge enthusiastic participants, Elyas handed out small “gifts” to those who answered questions or contributed meaningfully to the session.
Beyond Coffee: Halal Local Products at the Forefront
An unexpected highlight during the training was Richiamo’s signature product Daging Kurma Perlis which caught the trainer’s attention.
“Saya suka produk baru Richiamo iaitu Daging Kurma Perlis!! Memang, Perlis punya kurma lagi ‘ump!’ tambahan ini resepi khas turun-temurun Istana.”
This dish blends authentic royal Perlis dates with premium meat, bringing heritage culinary craftsmanship into a Halal-certified commercial product.
It’s available via @richiamomart, Richiamo’s digital retail arm—perfectly marrying e-commerce, Halal, and heritage.
Strengthening Halal Assurance Through Competency
Unlike basic awareness programs, Halal Competency Training is aimed at ensuring that team members across production, R&D, operations, and customer service fully understand, implement, and maintain Halal requirements in their day-to-day responsibilities.
Topics covered in the training included:
– ✅ Halal Standards (MS1500) and their interpretation
– ✅ Ingredients screening and risk classification
– ✅ Halal documentation control
– ✅ Non-conformance and corrective actions
– ✅ Halal logistics and packaging concerns
– ✅ Communication with JAKIM or Halal auditors
Through scenario-based learning and Q&A sessions, Richiamo staff walked away more confident in navigating the Halal ecosystem—internally and externally.
UHAC’s Role: Empowering the Halal Workforce
UNITI Halal Centre (UHAC) is a JAKIM-recognized training provider, offering a suite of programs tailored to:
– F&B Manufacturers
– Franchise Businesses
– Logistics & Warehousing
– Cosmetics & Pharmaceuticals
– Academic Institutions
Our Halal Competency Training modules are customizable based on the size and nature of the organization. We blend technical knowledge, Shariah principles, and industry application—delivered by trainers who have both academic and real-world experience.
Reflections & Future Directions
At the end of the session, there was a clear sense of accomplishment and renewed purpose. As Elyas shared in his post:
“Terima kasih semua, terima kasih HE Richiamo. Insya-Allah soon semua outlet akan dipersijilkan Halal!”
This training was not a one-off event—it was a milestone in Richiamo Coffee’s journey toward full Halal certification across all branches. With executive backing, trained personnel, and an empowered culture, this goal is well within reach.
Conclusion
The Halal Competency Training at Richiamo Coffee HQ demonstrated the power of strategic learning backed by leadership commitment. From high-level engagement to operational readiness, the session strengthened Richiamo’s position as a Halal-centric, future-forward café brand.
As Malaysia continues to champion Halal excellence at home and abroad, UHAC remains committed to building bridges between knowledge and implementation—one training session at a time.
📞 Let’s Work Together
Whether you’re a café, manufacturer, franchise, or logistics player, Halal competency starts with your people.
Let UHAC help your team grow with the right tools, knowledge, and confidence.
